Welcome!

Marketing Automation & Social Media Strategist

D. Bruce Johnston

Subscribe to D. Bruce Johnston: eMailAlertsEmail Alerts
Get D. Bruce Johnston via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by D. Bruce Johnston

By D. Bruce Johnston, DBJ Associates Researchers and compliance officers are rallying around FINRA’s landmark 10-06 rule on social media-driven investment communications to give guidance to legions of newly energized investment marketers. Marketers rejoice: Hedges “We’re seeing new levels of enthusiasm among marketing communications project managers,” said Zach Hedges of Advisolocity recently. “Marketers on a tight budget see sunlight through the clouds.” He credits freeware networking site Linkedin, Twitter and WordPress for a lot of the investment marketers regained optimism. “They are  just glad they can start telling a story again. That’s all,”  he added. Financial research firm Nemertes signals happy days for thrifty marketers too in an online report: “The new guidelines bring clarity, but remove excuses for delay.” Without delay, it’s full speed ahead for SM... (more)

Bob Reynolds & Putnam Lead Industry to Twitter

Today's announcement that Putnam twitter.com/putnamtoday, and their CEO, Bob Reynolds twitter.com/robertlreynolds will begin to twitter advisors and shareholders to keep them informed of events at the firm and with their investments should be roundly applauded by the investment management community.  At a time when the industry is in need of senior leadership to blaze a trail to earning back advisor and investor confidence this certainly sends a positive signal. The move signals to the industry and Putnam shareholders and advisors that their interests come first.  It also says ... (more)

Will Social Media Replace the Need for In-Person Meetings?

Remember, we're human beings and after all isn't that what this social media thing is all about? Isn't it about connecting people to people? Connecting people to you, your product, your service, your solution? And what will happen in the future? It will be about connecting clients to clients where they will discuss you, your product recommendations, your service standards, and results of the solutions you recommended. How will you ever provide this high level of connectivity? Will it come through B2B, P2P, LinkedIn, Twitter, Facebook, some "killer apps" or F2F meetings? Finally ... (more)

The Return of Relationship Alpha for Most

While there may be a “Return to Relationship Alpha” for some, sadly it is the “Beginning of Relationship Alpha” for most in the financial services world. Recently, Scott McKain, good friend, world-class speaker and author of several best-selling books (his latest is the just-published “The Collapse of Distinction – Stand out and move up while your competition fails.”), met with me to discuss “the importance of the Return to Relationship Alpha”. Through the Value Added Institute and McKain Performance Group, Scott makes his living teaching Fortune 500 companies and leading finan... (more)

Social Media on Ulitzer - Strategy Nets New AUM for RIA

Social Media on Ulitzer RIAbiz.com recently discussed the findings of an August 24-25, 2009 Investment News survey conducted on the Twitter habits of the financial-advisory community.  Not surprisingly the survey reveals that "a mere 14.9% of financial advisers say they communicate with clients or colleagues through Twitter.  Meanwhile, only 44.9% and 43.8% of advisers say they use LinkedIn and Facebook, respectively, the survey found". Have RIAbiz.com and Investment News missed the point?  It's not about Twitter, Facebook or LinkedIn!  It's about communicating with one's custo... (more)