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Marketing Automation & Social Media Strategist

D. Bruce Johnston

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Top Stories by D. Bruce Johnston

While LinkedIn offers an attractive gateway to the world of social media, many financial professionals we have been speaking with downplay the importance of other social media tools like Twitter. That sentiment was forcefully expressed recently in John Ridley's Visible Man column, which decries Twitter as a stomach-churning indulgence for navel gazers. Is John right? Are Twitter and its fellow social media apps best suited for distracting easily bored, attention deficit fad followers? That thought was on the minds of many at the Russell Reynolds Distribution Roundtable focused on Social Media tools as a way to expand distribution for asset & wealth management firms in New York recently. The other side of the story was well-represented as well: That every game-changing communications improvement arrived first as a fad. Those over 20 may remember the early cellular pho... (more)

Social Media on Ulitzer - Strategy Nets New AUM for RIA

Social Media on Ulitzer RIAbiz.com recently discussed the findings of an August 24-25, 2009 Investment News survey conducted on the Twitter habits of the financial-advisory community.  Not surprisingly the survey reveals that "a mere 14.9% of financial advisers say they communicate with clients or colleagues through Twitter.  Meanwhile, only 44.9% and 43.8% of advisers say they use LinkedIn and Facebook, respectively, the survey found". Have RIAbiz.com and Investment News missed the point?  It's not about Twitter, Facebook or LinkedIn!  It's about communicating with one's custo... (more)

Internet Business Transactions near 450 Billion a Day

By D. Bruce Johnston, President and CEO, DBJ Associates Commerce on the Internet continues to skyrocket. Chad Levitt, author of the “New Sales Economy Blog,” recently wrote a post, “Sales Reps, Are You Ready for the Digital Universe?,” based on information he gleaned from a recently released IDC report on predictions for the year 2020. Here are some of the major findings from the IDC report: Between now and 2020, the amount of digital information created and replicated in the world will grow to an almost inconceivable 35 trillion gigabytes as all major forms of media – voice, TV,... (more)

The New ABCs of Sales - Always Be Connecting

Connecting is the new Closing - Engagement the new Goal! Many firms have asked us: with the prevalence of dedicated manager research and due diligence teams at home offices and even dedicated manager research at the branch level are separate resources beyond relationship management professionals and wholesalers needed to call on this segment? The answer may not be additional resources but how the resources are deployed in the field.  As gatekeepers get tied down with researching new managers and talking to existing ones on their platform, they simply don't have the time to talk ... (more)

Email Marketing or Marketing Automation

Never have your contacts, contact databases and the ability to email this audience played such an important role in your overall marketing strategy and marketing efforts. And, never have buyers/users been so confounded by the solutions and options available to them. The source of this confusion may lie in the terms themselves: email marketing and marketing automation. Although many may think so, these terms are not synonymous and stand for two distinct approaches. The only thing email marketing and marketing automation have in common is they are joined together by "email". Each ... (more)