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Marketing Automation & Social Media Strategist

D. Bruce Johnston

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Top Stories by D. Bruce Johnston

eCommerce Journal on Ulitzer Chad Levitt, author of the “New Sales Economy Blog,” recently wrote a post, “Sales Reps, Are You Ready for the Digital Universe?,” based on information he gleaned from a recently released IDC report on predictions for the year 2020. Here are some of the major findings from the IDC report: Between now and 2020, the amount of digital information created and replicated in the world will grow to an almost inconceivable 35 trillion gigabytes as all major forms of media – voice, TV, radio, print – will complete the journey from analog to digital. Last year despite the global recession, the Digital Universe, set a record. It grew by 62% to nearly 800,000 petabytes. A petabytes is a million gigabytes. Picture a stack of DVDs reaching from the earth to the moon and back. This explosive growth means that by 2020, our Digital Universe will be 44 tim... (more)

Thinking Beyond LinkedIn

While LinkedIn offers an attractive gateway to the world of social media, many financial professionals we have been speaking with downplay the importance of other social media tools like Twitter. That sentiment was forcefully expressed recently in John Ridley's Visible Man column, which decries Twitter as a stomach-churning indulgence for navel gazers. Is John right? Are Twitter and its fellow social media apps best suited for distracting easily bored, attention deficit fad followers? That thought was on the minds of many at the Russell Reynolds Distribution Roundtable focused o... (more)

The Return of Relationship Alpha for Most

While there may be a “Return to Relationship Alpha” for some, sadly it is the “Beginning of Relationship Alpha” for most in the financial services world. Recently, Scott McKain, good friend, world-class speaker and author of several best-selling books (his latest is the just-published “The Collapse of Distinction – Stand out and move up while your competition fails.”), met with me to discuss “the importance of the Return to Relationship Alpha”. Through the Value Added Institute and McKain Performance Group, Scott makes his living teaching Fortune 500 companies and leading finan... (more)

DBJ Associates Reveals the Sixth Trend

According to a summary report by Doug Anderson, SVP, Research & Development, The Nielsen Company, growth will be hard to come by in the coming decade and there are "Five Key Trends Other Than Aging" at work which will make growth extremely difficult.  DBJ Associates provides questions wealth advisors may want to ask of themselves in order to benefit from these trends, along with the answer to: "What'd they miss?" Growth is found in less-developed world. By 2030, world population will have grown by around 20%. Only 3.2% of this growth will come from the more developed world. In th... (more)

How are RIAs approaching social media?

By:  D. Bruce Johnston, President, DBJ Associates With hope and fear. If they can publish a few blog posts, advisors can extend the life of a public relations story nearly effortlessly. With social media and its ability to generate attention inexpensively, it’s hard not to consider it.  The difficulty comes in when you ask an RIA what they are willing to pay for it. An RIA must opt for at least a minimal, consistent effort to communicate their subject matter expertise to their prospects. So, while the vehicles underlying all that publicity are almost free, the talent to assemble... (more)