Top Stories by D. Bruce Johnston
With hope and fear. If they can publish a few blog posts, advisors can extend
the life of a public relations story nearly effortlessly. With social media
and its ability to generate attention inexpensively, it's hard not to
The difficulty comes in when you ask an RIA what they are willing to pay for
it. An RIA must opt for at least a minimal, consistent effort to
communicate their subject matter expertise to their prospects.
So, while the vehicles underlying all that publicity are almost free, the
talent to assemble content and distribute it is not.
And that's the rub: RIAs need to make a commitment to reach out and sustain
an effort to attract new prospects into their loop. Whether an RIA is ready
to take the deep dive into social media, he or she needs to answer four
1. Do I like the idea of using nearly free marketing tools to attract
Social Media on Ulitzer
RIAbiz.com recently discussed the findings of an August 24-25, 2009
Investment News survey conducted on the Twitter habits of the
financial-advisory community. Not surprisingly the survey reveals that "a
mere 14.9% of financial advisers say they communicate with clients or
colleagues through Twitter. Meanwhile, only 44.9% and 43.8% of advisers say
they use LinkedIn and Facebook, respectively, the survey found".
Have RIAbiz.com and Investment News missed the point? It's not about
Twitter, Facebook or LinkedIn! It's about communicating with one's
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According to Deloitte's recently released 2009 Ethics & Workplace Survey, 74
percent of those surveyed believe it is easy to damage a brand's reputation
via sites such as Facebook, Twitter and YouTube. Why wasn't the result
Without a social media presence and strategy the risk is 100% that your brand
reputation will be damaged. United Airlines got it wrong and this is what
happened - "United Breaks Guitars," which was the headline making public
relations nightmare of the week this week. Goldman Sachs stumbled and this
is ... (more)
According to a summary report by Doug Anderson, SVP, Research & Development,
The Nielsen Company, growth will be hard to come by in the coming decade and
there are "Five Key Trends Other Than Aging" at work which will make growth
extremely difficult. DBJ Associates provides questions wealth advisors may
want to ask of themselves in order to benefit from these trends, along with
the answer to: "What'd they miss?"
Growth is found in less-developed world.
By 2030, world population will have grown by around 20%. Only 3.2% of this
growth will come from the more developed world.
In th... (more)
By D. Bruce Johnston, President & CEO, DBJ Associates
We are pleased to offer our readers an on-demand link to the popular webinar:
“Social Media: Can Advisors Afford to Miss It?”
To hear the latest thinking from the industry leaders in financial services
social media marketing — Fidelity, American Century, Socialware and
Advisolocity — please click the accompanying thumbnail link.
Hear Jennifer Sussman, Director of Online Marketing for American Century
provide highlights from her firm’s recently completed “Financial
Professionals Social Media Adoption Study.”
Next, benefit from ... (more)