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Marketing Automation & Social Media Strategist

D. Bruce Johnston

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Top Stories by D. Bruce Johnston

At least that was my take-away from a recent poll conducted by Ignites during their Exchange: Social Media's Role for Mutual Funds. Ignites is the pre-eminent source for news about the mutual fund industry, and their sponsored session offered two different perspectives on the use of social media at mutual fund firms. According to the Ignites poll - What do you think is the greatest benefit of social media marketing efforts? - conducted during the event, social media's greatest contribution maybe a "spike in direct communication with potential fund customers". Roughly 32% of respondents saw this as the greatest contribution of Web 2.0 tools. Enhanced "direct communication with potential fund customers" (32%), was followed by: "reaching a younger audience" (25%), " building brand loyalty" (23%), "building product awareness" (17%), "generating sales" (3%) and "I don... (more)

Will Social Media Replace the Need for In-Person Meetings?

Remember, we're human beings and after all isn't that what this social media thing is all about? Isn't it about connecting people to people? Connecting people to you, your product, your service, your solution? And what will happen in the future? It will be about connecting clients to clients where they will discuss you, your product recommendations, your service standards, and results of the solutions you recommended. How will you ever provide this high level of connectivity? Will it come through B2B, P2P, LinkedIn, Twitter, Facebook, some "killer apps" or F2F meetings? Finally ... (more)

A Distribution Strategy for Small Mutual Fund Firms

Mutual Funds on Ulitzer Recently I asked Dan Sondhelm, Partner and Vice President, SunStar Strategic, what strategies will help top performing small funds get the attention and recognition they deserve from investors and advisors. For those of you not familiar with SunStar and their Fund Factor publication, they specializes in helping institutional investment managers and mutual fund firms attract investors, strengthen distribution and build brands through structured news generation programs and smart marketing.  DBJ: Dan, can you name a few distribution misconceptions small mutu... (more)

The Return of Relationship Alpha for Most

While there may be a “Return to Relationship Alpha” for some, sadly it is the “Beginning of Relationship Alpha” for most in the financial services world. Recently, Scott McKain, good friend, world-class speaker and author of several best-selling books (his latest is the just-published “The Collapse of Distinction – Stand out and move up while your competition fails.”), met with me to discuss “the importance of the Return to Relationship Alpha”. Through the Value Added Institute and McKain Performance Group, Scott makes his living teaching Fortune 500 companies and leading finan... (more)

Social Media Policies - Who Needs Them?

Normal 0 false false false EN-US X-NONE X-NONE According to Deloitte's recently released 2009 Ethics & Workplace Survey, 74 percent of those surveyed believe it is easy to damage a brand's reputation via sites such as Facebook, Twitter and YouTube.   Why wasn't the result 100%? Without a social media presence and strategy the risk is 100% that your brand reputation will be damaged.  United Airlines got it wrong and this is what happened - "United Breaks Guitars," which was the headline making public relations nightmare of the week this week.  Goldman Sachs stumbled and this is ... (more)