Mutual Funds on Ulitzer
Recently I asked Dan Sondhelm, Partner and Vice President, SunStar Strategic,
what strategies will help top performing small funds get the attention and
recognition they deserve from investors and advisors. For those of you not
familiar with SunStar and their Fund Factor publication, they specializes in
helping institutional investment managers and mutual fund firms attract
investors, strengthen distribution and build brands through structured news
generation programs and smart marketing.
DBJ: Dan, can you name a few distribution misconceptions small mutual funds
Dan: Yes Bruce and thanks for asking. We have found that most small mutual
funds struggle for assets in this competitive marketplace because of beliefs
"I'm too small to get noticed." "I'm a separate account manager. Our fund is
only for smaller accounts for our lar... (more)
Yesterday I had the distinct pleasure of having lunch with Jason Heinhorst,
Partner at FUSE Research Network. The purpose of our lunch was to discuss
asset and wealth management firms' various approaches to incorporating social
media and social networking technologies into their business models in order
to enhance client acquisition and retention.
The topic at hand certainly jumped to a new level when returning to our
respective cars we found on our windshields postcards that read: IS YOUR 401K
With that simple question and supposedly unsophisticated delivery system -
Topic A at the recent Securities Industry and Financial Markets Association
Annual Meeting (SIFMA) was what to do about the fastest-growing
communications phenomenon since the invention of the Internet: the explosion
in social networking.
Whenever compliance and communications come together there is sure to be a
tussle and this meeting was no different. Chairman and CEO Rick Ketchum cited
the current policy as "currently constructed, these sites would not permit
you to easily supervise these communications. For that reason, most firms
prohibit their employees from using these si... (more)
With hope and fear. If they can publish a few blog posts, advisors can extend
the life of a public relations story nearly effortlessly. With social media
and its ability to generate attention inexpensively, it's hard not to
The difficulty comes in when you ask an RIA what they are willing to pay for
it. An RIA must opt for at least a minimal, consistent effort to
communicate their subject matter expertise to their prospects.
So, while the vehicles underlying all that publicity are almost free, the
talent to assemble content and distribute it is not.
And that's the r... (more)