Yesterday I had the distinct pleasure of having lunch with Jason Heinhorst,
Partner at FUSE Research Network. The purpose of our lunch was to discuss
asset and wealth management firms' various approaches to incorporating social
media and social networking technologies into their business models in order
to enhance client acquisition and retention.
The topic at hand certainly jumped to a new level when returning to our
respective cars we found on our windshields postcards that read: IS YOUR 401K
With that simple question and supposedly unsophisticated delivery system -
the windshield postcard - RIA Patrick Jolliffe of Jolliffe Capital, Inc.,
Denver, CO got our attention. The question was driven by data gathered by
Deloitte Consulting LLP and Pension and Investments in their 2008 Annual
401(k) Benchmarking Survey. When asked what was the biggest concern of ... (more)
By D. Bruce Johnston, DBJ Associates
Researchers and compliance officers are rallying around FINRA’s landmark
10-06 rule on social media-driven investment communications to give guidance
to legions of newly energized investment marketers.
Marketers rejoice: Hedges
“We’re seeing new levels of enthusiasm among marketing communications
project managers,” said Zach Hedges of Advisolocity recently. “Marketers
on a tight budget see sunlight through the clouds.” He credits freeware
networking site Linkedin, Twitter and WordPress for a lot of the investment
marketers regained optimism.
Last week I sat on a social media panel at the "Innovation and Growth In A
Post Economic Crisis Era" Conference sponsored by Spectrem Group and
Financial Advisor Magazine. Other panelists were Daniel Bernstein, JD
Director of Professional Services, Market Counsel and Dr. Christopher W.
Young Jr, Ph.D, Global Director - Strategy and Solutions Wealth Management
for Dow Jones.
Dan did an excellent job discussing FINRA Regulatory Notice 10-06, , FINRA's
Guidance on Blogs and Social Networking Web Sites. (View Full Notice). He
pointed out, Regulatory Rule 10-06 makes it clear that an... (more)
That is the title of financial services research firm Corporate Insights
update to their 2008 study on the topic of social media in financial
The attached video interviews Alan Maginn, Senior Analyst, Consulting
Services and asks him to answer these four questions:
How are financial services firms using social media? How are financial
services firms handling customer service in regards to social media? How are
financial services firms using Twitter? How are financial services firms
using Facebook to interact with clients and prospects?
While I appreciate Alan’s comment... (more)