Marketing Automation & Social Media Strategist

D. Bruce Johnston

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Top Stories by D. Bruce Johnston

eCommerce Journal on Ulitzer Chad Levitt, author of the “New Sales Economy Blog,” recently wrote a post, “Sales Reps, Are You Ready for the Digital Universe?,” based on information he gleaned from a recently released IDC report on predictions for the year 2020. Here are some of the major findings from the IDC report: Between now and 2020, the amount of digital information created and replicated in the world will grow to an almost inconceivable 35 trillion gigabytes as all major forms of media – voice, TV, radio, print – will complete the journey from analog to digital. Last year despite the global recession, the Digital Universe, set a record. It grew by 62% to nearly 800,000 petabytes. A petabytes is a million gigabytes. Picture a stack of DVDs reaching from the earth to the moon and back. This explosive growth means that by 2020, our Digital Universe will be 44 tim... (more)

60% of Mutual Fund Executives Say: "Ignore Existing Shareholders"

At least that was my take-away from a recent poll conducted by Ignites during their Exchange: Social Media's Role for Mutual Funds. Ignites is the pre-eminent source for news about the mutual fund industry, and their sponsored session offered two different perspectives on the use of social media at mutual fund firms. According to the Ignites poll - What do you think is the greatest benefit of social media marketing efforts? - conducted during the event, social media's greatest contribution maybe a "spike in direct communication with potential fund customers". Roughly 32% of res... (more)

A Distribution Strategy for Small Mutual Fund Firms

Mutual Funds on Ulitzer Recently I asked Dan Sondhelm, Partner and Vice President, SunStar Strategic, what strategies will help top performing small funds get the attention and recognition they deserve from investors and advisors. For those of you not familiar with SunStar and their Fund Factor publication, they specializes in helping institutional investment managers and mutual fund firms attract investors, strengthen distribution and build brands through structured news generation programs and smart marketing.  DBJ: Dan, can you name a few distribution misconceptions small mutu... (more)

What FINRA Doesn't Want You to Know About Social Media

Topic A at the recent Securities Industry and Financial Markets Association Annual Meeting (SIFMA) was what to do about the fastest-growing communications phenomenon since the invention of the Internet: the explosion in social networking. Whenever compliance and communications come together there is sure to be a tussle and this meeting was no different. Chairman and CEO Rick Ketchum cited the current policy as "currently constructed, these sites would not permit you to easily supervise these communications. For that reason, most firms prohibit their employees from using these si... (more)

How 12 Million People Brand Your Company 27.3 Million Times Every Day

Twitter on Ulitzer That’s 12 million people engaged in 27.3 million conversations on Twitter every day.  They are branding your company even if they are not mentioning you. That kind of branding is called “ignoring the non-entity.” In financial social media marketing and every other industry it’s the branding of the invisible. This increased and increasing volume of “conversation” is indicative of the heightened adoption of social media in general and reflects a significant shift in how marketers approach customers.  The shift from talking “at” customers to having a conversatio... (more)