Top Stories by D. Bruce Johnston
As the world increasingly turns to social media for solutions, information
and expression, women are turning to BLOGS according to "The 2009 Women in
Social Media Study". The study reveals "why blogs":
64% of women are nearly twice as likely to use blogs than social networking
sites as a source of information 43% for advice and recommendations 55% for
opinion-sharing 75% are 50 percent more likely to turn to social networking
sites as a means of keeping in touch with friends and family
Women are turning in even greater numbers to blogs (55%), social networks
(75%) and online status updating (20%) as primary sources of community
interaction, entertainment and information.
Of the 42 million women engaged in social media weekly:
55% of women participate in some form of blogging activity 75% participate in
social networks such as Facebook or MySpace 20% use Twitter 45% de... (more)
Social Media on Ulitzer
RIAbiz.com recently discussed the findings of an August 24-25, 2009
Investment News survey conducted on the Twitter habits of the
financial-advisory community. Not surprisingly the survey reveals that "a
mere 14.9% of financial advisers say they communicate with clients or
colleagues through Twitter. Meanwhile, only 44.9% and 43.8% of advisers say
they use LinkedIn and Facebook, respectively, the survey found".
Have RIAbiz.com and Investment News missed the point? It's not about
Twitter, Facebook or LinkedIn! It's about communicating with one's
While LinkedIn offers an attractive gateway to the world of social media,
many financial professionals we have been speaking with downplay the
importance of other social media tools like Twitter. That sentiment was
forcefully expressed recently in John Ridley's Visible Man column, which
decries Twitter as a stomach-churning indulgence for navel gazers.
Is John right? Are Twitter and its fellow social media apps best suited for
distracting easily bored, attention deficit fad followers? That thought was
on the minds of many at the Russell Reynolds Distribution Roundtable focused
By D. Bruce Johnston, DBJ Associates
Researchers and compliance officers are rallying around FINRA’s landmark
10-06 rule on social media-driven investment communications to give guidance
to legions of newly energized investment marketers.
Marketers rejoice: Hedges
“We’re seeing new levels of enthusiasm among marketing communications
project managers,” said Zach Hedges of Advisolocity recently. “Marketers
on a tight budget see sunlight through the clouds.” He credits freeware
networking site Linkedin, Twitter and WordPress for a lot of the investment
marketers regained optimism.
With hope and fear. If they can publish a few blog posts, advisors can extend
the life of a public relations story nearly effortlessly. With social media
and its ability to generate attention inexpensively, it's hard not to
The difficulty comes in when you ask an RIA what they are willing to pay for
it. An RIA must opt for at least a minimal, consistent effort to
communicate their subject matter expertise to their prospects.
So, while the vehicles underlying all that publicity are almost free, the
talent to assemble content and distribute it is not.
And that's the r... (more)