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Marketing Automation & Social Media Strategist

D. Bruce Johnston

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Top Stories by D. Bruce Johnston

Last week I sat on a social media panel at the "Innovation and Growth In A Post Economic Crisis Era" Conference sponsored by Spectrem Group and Financial Advisor Magazine.  Other panelists were Daniel Bernstein, JD Director of Professional Services, Market Counsel and Dr. Christopher W. Young Jr, Ph.D, Global Director - Strategy and Solutions Wealth Management for Dow Jones. Dan did an excellent job discussing FINRA Regulatory Notice 10-06, , FINRA's Guidance on Blogs and Social Networking Web Sites. (View Full Notice). He pointed out, Regulatory Rule 10-06 makes it clear that any online communication, this includes social networks such as Twitter, LinkedIn and Facebook, are viewed by FINRA as the same as an in-person meeting or written communication to a client.   In the world prior to social networks, this information needed to be filed, reviewed and approved by a... (more)

“Five of the Six Key Trends Other Than Aging” that will completely alter the marketplace for Wealth Advisory services revealed.

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How are RIAs Approaching Social Media?

With hope and fear. If they can publish a few blog posts, advisors can extend the life of a public relations story nearly effortlessly. With social media and its ability to generate attention inexpensively, it's hard not to consider it. The difficulty comes in when you ask an RIA what they are willing to pay for it. An RIA must opt for at least a minimal, consistent effort to communicate their subject matter expertise to their prospects. So, while the vehicles underlying all that publicity are almost free, the talent to assemble content and distribute it is not. And that's the r... (more)

Social Media is Different for Regulated Industry

By D. Bruce Johnston, President & CEO, DBJ Associates We are pleased to offer our readers an on-demand link to the popular webinar: “Social Media: Can Advisors Afford to Miss It?” To hear the latest thinking from the industry leaders in financial services social media marketing — Fidelity, American Century, Socialware and Advisolocity — please click the accompanying thumbnail link. Hear Jennifer Sussman, Director of Online Marketing for American Century provide highlights from her firm’s recently completed “Financial Professionals Social Media Adoption Study.” Next, benefit from ... (more)

Social Media Policies - Who Needs Them?

Normal 0 false false false EN-US X-NONE X-NONE According to Deloitte's recently released 2009 Ethics & Workplace Survey, 74 percent of those surveyed believe it is easy to damage a brand's reputation via sites such as Facebook, Twitter and YouTube.   Why wasn't the result 100%? Without a social media presence and strategy the risk is 100% that your brand reputation will be damaged.  United Airlines got it wrong and this is what happened - "United Breaks Guitars," which was the headline making public relations nightmare of the week this week.  Goldman Sachs stumbled and this is ... (more)