Top Stories by D. Bruce Johnston
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According to Deloitte's recently released 2009 Ethics & Workplace Survey, 74
percent of those surveyed believe it is easy to damage a brand's reputation
via sites such as Facebook, Twitter and YouTube. Why wasn't the result
Without a social media presence and strategy the risk is 100% that your brand
reputation will be damaged. United Airlines got it wrong and this is what
happened - "United Breaks Guitars," which was the headline making public
relations nightmare of the week this week. Goldman Sachs stumbled and this
is what happened - http://budurl.com/xbbv. Crocs got it right when called
on the carpet by Scott McKain in a tweet of a Washington Post article. This
is what happened - www.crocs/blog.com.
Employers and employees alike are seeing instances like these and are
beginning to understand the real im... (more)
Social Media on Ulitzer
RIAbiz.com recently discussed the findings of an August 24-25, 2009
Investment News survey conducted on the Twitter habits of the
financial-advisory community. Not surprisingly the survey reveals that "a
mere 14.9% of financial advisers say they communicate with clients or
colleagues through Twitter. Meanwhile, only 44.9% and 43.8% of advisers say
they use LinkedIn and Facebook, respectively, the survey found".
Have RIAbiz.com and Investment News missed the point? It's not about
Twitter, Facebook or LinkedIn! It's about communicating with one's
According to a summary report by Doug Anderson, SVP, Research & Development,
The Nielsen Company, growth will be hard to come by in the coming decade and
there are "Five Key Trends Other Than Aging" at work which will make growth
extremely difficult. DBJ Associates provides questions wealth advisors may
want to ask of themselves in order to benefit from these trends, along with
the answer to: "What'd they miss?"
Growth is found in less-developed world.
By 2030, world population will have grown by around 20%. Only 3.2% of this
growth will come from the more developed world.
In th... (more)
With hope and fear. If they can publish a few blog posts, advisors can extend
the life of a public relations story nearly effortlessly. With social media
and its ability to generate attention inexpensively, it's hard not to
The difficulty comes in when you ask an RIA what they are willing to pay for
it. An RIA must opt for at least a minimal, consistent effort to
communicate their subject matter expertise to their prospects.
So, while the vehicles underlying all that publicity are almost free, the
talent to assemble content and distribute it is not.
And that's the r... (more)
Last week I sat on a social media panel at the "Innovation and Growth In A
Post Economic Crisis Era" Conference sponsored by Spectrem Group and
Financial Advisor Magazine. Other panelists were Daniel Bernstein, JD
Director of Professional Services, Market Counsel and Dr. Christopher W.
Young Jr, Ph.D, Global Director - Strategy and Solutions Wealth Management
for Dow Jones.
Dan did an excellent job discussing FINRA Regulatory Notice 10-06, , FINRA's
Guidance on Blogs and Social Networking Web Sites. (View Full Notice). He
pointed out, Regulatory Rule 10-06 makes it clear that an... (more)