Top Stories by D. Bruce Johnston
While LinkedIn offers an attractive gateway to the world of social media,
many financial professionals we have been speaking with downplay the
importance of other social media tools like Twitter. That sentiment was
forcefully expressed recently in John Ridley's Visible Man column, which
decries Twitter as a stomach-churning indulgence for navel gazers.
Is John right? Are Twitter and its fellow social media apps best suited for
distracting easily bored, attention deficit fad followers? That thought was
on the minds of many at the Russell Reynolds Distribution Roundtable focused
on Social Media tools as a way to expand distribution for asset & wealth
management firms in New York recently. The other side of the story was
well-represented as well: That every game-changing communications improvement
arrived first as a fad. Those over 20 may remember the early cellular pho... (more)
Economics for Investors
Numerous articles have been written lately on the massive rebound of stocks
beginning on March 9, 2009. Most mutual funds have enjoyed a nice
performance rebound as well. If your mutual fund is one of those enjoying
this rebound in performance “How do you get “Discovered” in 2010?”
For that answer I turned to Dan Sondhelm, SunStar Strategic. Dan
specializes in preparing and getting asset managers in front of the
appropriate media outlets to tell their story and go from “undiscovered”
Dan was quick to point out that most mutual funds with ... (more)
With hope and fear. If they can publish a few blog posts, advisors can extend
the life of a public relations story nearly effortlessly. With social media
and its ability to generate attention inexpensively, it's hard not to
The difficulty comes in when you ask an RIA what they are willing to pay for
it. An RIA must opt for at least a minimal, consistent effort to
communicate their subject matter expertise to their prospects.
So, while the vehicles underlying all that publicity are almost free, the
talent to assemble content and distribute it is not.
And that's the r... (more)
Much has been discussed in the industry around Financial Advisor’s use of
social media. Should they use it? Is it valuable? What are the risks? What
are the compliance issues? Can we afford to wait?
Similar questions are being asked by the major asset management companies and
distributors. Firms such as Putnam have aggressively moved onto Twitter.
TIAA–Cref, Fidelity, Franklin Templeton, American Century, Raymond James,
USAA, Russell Investments, Virtus and Pimco are also on Twitter. Now
Northern Trust has entered the arena with Vanguard possibly next. What issues
did they str... (more)
Many firms have asked us: with the prevalence of dedicated manager research
and due diligence teams at home offices and even dedicated manager research
at the branch level are separate resources beyond relationship management
professionals and wholesalers needed to call on this segment?
The answer may not be additional resources but how the resources are deployed
in the field. As gatekeepers get tied down with researching new managers
and talking to existing ones on their platform, they simply don’t have the
time to talk to those outside their immediate frame of reference. Firms... (more)