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Marketing Automation & Social Media Strategist

D. Bruce Johnston

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Top Stories by D. Bruce Johnston

With hope and fear. If they can publish a few blog posts, advisors can extend the life of a public relations story nearly effortlessly. With social media and its ability to generate attention inexpensively, it's hard not to consider it. The difficulty comes in when you ask an RIA what they are willing to pay for it. An RIA must opt for at least a minimal, consistent effort to communicate their subject matter expertise to their prospects. So, while the vehicles underlying all that publicity are almost free, the talent to assemble content and distribute it is not. And that's the rub: RIAs need to make a commitment to reach out and sustain an effort to attract new prospects into their loop. Whether an RIA is ready to take the deep dive into social media, he or she needs to answer four questions. 1. Do I like the idea of using nearly free marketing tools to attract pr... (more)

Social Media on Ulitzer - Strategy Nets New AUM for RIA

Social Media on Ulitzer RIAbiz.com recently discussed the findings of an August 24-25, 2009 Investment News survey conducted on the Twitter habits of the financial-advisory community.  Not surprisingly the survey reveals that "a mere 14.9% of financial advisers say they communicate with clients or colleagues through Twitter.  Meanwhile, only 44.9% and 43.8% of advisers say they use LinkedIn and Facebook, respectively, the survey found". Have RIAbiz.com and Investment News missed the point?  It's not about Twitter, Facebook or LinkedIn!  It's about communicating with one's custo... (more)

Social Media Policies - Who Needs Them?

Normal 0 false false false EN-US X-NONE X-NONE According to Deloitte's recently released 2009 Ethics & Workplace Survey, 74 percent of those surveyed believe it is easy to damage a brand's reputation via sites such as Facebook, Twitter and YouTube.   Why wasn't the result 100%? Without a social media presence and strategy the risk is 100% that your brand reputation will be damaged.  United Airlines got it wrong and this is what happened - "United Breaks Guitars," which was the headline making public relations nightmare of the week this week.  Goldman Sachs stumbled and this is ... (more)

DBJ Associates Reveals the Sixth Trend

According to a summary report by Doug Anderson, SVP, Research & Development, The Nielsen Company, growth will be hard to come by in the coming decade and there are "Five Key Trends Other Than Aging" at work which will make growth extremely difficult.  DBJ Associates provides questions wealth advisors may want to ask of themselves in order to benefit from these trends, along with the answer to: "What'd they miss?" Growth is found in less-developed world. By 2030, world population will have grown by around 20%. Only 3.2% of this growth will come from the more developed world. In th... (more)

Social Media is Different for Regulated Industry

By D. Bruce Johnston, President & CEO, DBJ Associates We are pleased to offer our readers an on-demand link to the popular webinar: “Social Media: Can Advisors Afford to Miss It?” To hear the latest thinking from the industry leaders in financial services social media marketing — Fidelity, American Century, Socialware and Advisolocity — please click the accompanying thumbnail link. Hear Jennifer Sussman, Director of Online Marketing for American Century provide highlights from her firm’s recently completed “Financial Professionals Social Media Adoption Study.” Next, benefit from ... (more)