Last week I sat on a social media panel at the "Innovation and Growth In A
Post Economic Crisis Era" Conference sponsored by Spectrem Group and
Financial Advisor Magazine. Other panelists were Daniel Bernstein, JD
Director of Professional Services, Market Counsel and Dr. Christopher W.
Young Jr, Ph.D, Global Director - Strategy and Solutions Wealth Management
for Dow Jones.
Dan did an excellent job discussing FINRA Regulatory Notice 10-06, , FINRA's
Guidance on Blogs and Social Networking Web Sites. (View Full Notice). He
pointed out, Regulatory Rule 10-06 makes it clear that any online
communication, this includes social networks such as Twitter, LinkedIn and
Facebook, are viewed by FINRA as the same as an in-person meeting or written
communication to a client.
In the world prior to social networks, this information needed to be filed,
reviewed and approved by a... (more)
With hope and fear. If they can publish a few blog posts, advisors can extend
the life of a public relations story nearly effortlessly. With social media
and its ability to generate attention inexpensively, it's hard not to
The difficulty comes in when you ask an RIA what they are willing to pay for
it. An RIA must opt for at least a minimal, consistent effort to
communicate their subject matter expertise to their prospects.
So, while the vehicles underlying all that publicity are almost free, the
talent to assemble content and distribute it is not.
And that's the r... (more)
By D. Bruce Johnston, President & CEO, DBJ Associates
We are pleased to offer our readers an on-demand link to the popular webinar:
“Social Media: Can Advisors Afford to Miss It?”
To hear the latest thinking from the industry leaders in financial services
social media marketing — Fidelity, American Century, Socialware and
Advisolocity — please click the accompanying thumbnail link.
Hear Jennifer Sussman, Director of Online Marketing for American Century
provide highlights from her firm’s recently completed “Financial
Professionals Social Media Adoption Study.”
Next, benefit from ... (more)
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According to Deloitte's recently released 2009 Ethics & Workplace Survey, 74
percent of those surveyed believe it is easy to damage a brand's reputation
via sites such as Facebook, Twitter and YouTube. Why wasn't the result
Without a social media presence and strategy the risk is 100% that your brand
reputation will be damaged. United Airlines got it wrong and this is what
happened - "United Breaks Guitars," which was the headline making public
relations nightmare of the week this week. Goldman Sachs stumbled and this
is ... (more)