Welcome!

Marketing Automation & Social Media Strategist

D. Bruce Johnston

Subscribe to D. Bruce Johnston: eMailAlertsEmail Alerts
Get D. Bruce Johnston via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by D. Bruce Johnston

By D. Bruce Johnston, DBJ Associates Researchers and compliance officers are rallying around FINRA’s landmark 10-06 rule on social media-driven investment communications to give guidance to legions of newly energized investment marketers. Marketers rejoice: Hedges “We’re seeing new levels of enthusiasm among marketing communications project managers,” said Zach Hedges of Advisolocity recently. “Marketers on a tight budget see sunlight through the clouds.” He credits freeware networking site Linkedin, Twitter and WordPress for a lot of the investment marketers regained optimism. “They are  just glad they can start telling a story again. That’s all,”  he added. Financial research firm Nemertes signals happy days for thrifty marketers too in an online report: “The new guidelines bring clarity, but remove excuses for delay.” Without delay, it’s full speed ahead for SM... (more)

To “Friend” Is the Trend: Social Media & Financial Services Today

That is the title of financial services research firm Corporate Insights update to their 2008 study on the topic of social media in financial services. The attached video interviews Alan Maginn, Senior Analyst, Consulting Services and asks him to answer these four questions: How are financial services firms using social media? How are financial services firms handling customer service in regards to social media? How are financial services firms using Twitter? How are financial services firms using Facebook to interact with clients and prospects? While I appreciate Alan’s comment... (more)

Thinking Beyond LinkedIn

While LinkedIn offers an attractive gateway to the world of social media, many financial professionals we have been speaking with downplay the importance of other social media tools like Twitter. That sentiment was forcefully expressed recently in John Ridley's Visible Man column, which decries Twitter as a stomach-churning indulgence for navel gazers. Is John right? Are Twitter and its fellow social media apps best suited for distracting easily bored, attention deficit fad followers? That thought was on the minds of many at the Russell Reynolds Distribution Roundtable focused o... (more)

Social Media Policies - Who Needs Them?

Normal 0 false false false EN-US X-NONE X-NONE According to Deloitte's recently released 2009 Ethics & Workplace Survey, 74 percent of those surveyed believe it is easy to damage a brand's reputation via sites such as Facebook, Twitter and YouTube.   Why wasn't the result 100%? Without a social media presence and strategy the risk is 100% that your brand reputation will be damaged.  United Airlines got it wrong and this is what happened - "United Breaks Guitars," which was the headline making public relations nightmare of the week this week.  Goldman Sachs stumbled and this is ... (more)

Why Social Media Marketing is an ETF Start-Up’s Best Friend

The Social Media Guide on Ulitzer Exchange Traded Funds (ETFs) have grown so quickly for so long, it is easy to forget that Erik Liik, the charismatic CEO and President of FocusShares was there at the beginning. Erik played a key role in the launch of the very first ETFs, the legendary Word Equity Benchmark Shares (WEBS), which provided access to international country-specific indexes in 1996. Four years later, Erik co-authored with Financial Research Corporation, the landmark study “The Future of Exchange Traded Funds,” a prescient analysis of the challenges and opportunities co... (more)