Bruce Johnston

Economics for Investors Numerous articles have been written lately on the massive rebound of stocks beginning on March 9, 2009.  Most mutual funds have enjoyed a nice performance rebound as well.  If your mutual fund is one of those enjoying this rebound in performance “How do you get “Discovered” in 2010?” For that answer I turned to Dan Sondhelm, SunStar Strategic.  Dan specializes in preparing and getting asset managers in front of the appropriate media outlets to tell their story and go from “undiscovered” to discovery. Dan was quick to point out that most mutual funds with significant assets grew as a result of proactive selling activities – an individual fund is rarely “discovered” on its own. With more than 10,000 funds available to investors and their advisors,... (more)

Six Comprehensive Suggestions for Getting Your Mutual Fund "Discovered" in 2010

Numerous articles have been written lately on the massive rebound of stocks beginning on March 9, 2009.  Most mutual funds have enjoyed a nice performance rebound as well.  If your mutual fund is one of those enjoying this rebound in performance "How do you get "Discovered" in 2010?" For that answer I turned to Dan Sondhelm, SunStar Strategic.  Dan specializes in preparing and getting ass... (more)

Why Social Media Marketing is an ETF Start-Up’s Best Friend

The Social Media Guide on Ulitzer Exchange Traded Funds (ETFs) have grown so quickly for so long, it is easy to forget that Erik Liik, the charismatic CEO and President of FocusShares was there at the beginning. Erik played a key role in the launch of the very first ETFs, the legendary Word Equity Benchmark Shares (WEBS), which provided access to international country-specific indexes in ... (more)

How 12 Million People Brand Your Company 27.3 Million Times Every Day

Twitter on Ulitzer That’s 12 million people engaged in 27.3 million conversations on Twitter every day.  They are branding your company even if they are not mentioning you. That kind of branding is called “ignoring the non-entity.” In financial social media marketing and every other industry it’s the branding of the invisible. This increased and increasing volume of “conversation” is ind... (more)

Social Media on Ulitzer - Strategy Nets New AUM for RIA

Social Media on Ulitzer RIAbiz.com recently discussed the findings of an August 24-25, 2009 Investment News survey conducted on the Twitter habits of the financial-advisory community.  Not surprisingly the survey reveals that "a mere 14.9% of financial advisers say they communicate with clients or colleagues through Twitter.  Meanwhile, only 44.9% and 43.8% of advisers say they use Link... (more)