Social Media on Ulitzer
RIAbiz.com recently discussed the findings of an August 24-25, 2009
Investment News survey conducted on the Twitter habits of the
financial-advisory community. Not surprisingly the survey reveals that "a
mere 14.9% of financial advisers say they communicate with clients or
colleagues through Twitter. Meanwhile, only 44.9% and 43.8% of advisers say
they use LinkedIn and Facebook, respectively, the survey found".
Have RIAbiz.com and Investment News missed the point? It's not about
Twitter, Facebook or LinkedIn! It's about communicating with one's
customers and clients utilizing ALL the tools available!
So, what's my point?
Practical, functional, and sensible go a long way to enhancing the
relationships financial advisors are trying to create between themselves and
their customers and clients, with or without social media tools. Social
While LinkedIn offers an attractive gateway to the world of social media,
many financial professionals we have been speaking with downplay the
importance of other social media tools like Twitter. That sentiment was
forcefully expressed recently in John Ridley's Visible Man column, which
decries Twitter as a stomach-churning indulgence for navel gazers.
Is John right? Are Twitter and its fellow social media apps best suited for
distracting easily bored, attention deficit fad followers? That thought was
on the minds of many at the Russell Reynolds Distribution Roundtable focused
Twitter’s $1 Billion valuation has definitely stolen the spotlight over the
past few weeks.
According to a recently released Twitter users study by Crowd Science among
11% of Twitter users admitted to accessing social media while driving during
the preceding 30 days, compared with just 5% of other social media users 29%
of Twitter users said they had accessed social media from cars at some point
in the past, compared with 13% of non-users Twice as many Twitter users as
non-Twitter social media users (8% to 4%) had accessed any social media from
a theater during ... (more)
New Media on Ulitzer
Topic A at the recent Securities Industry and Financial Markets Association
Annual Meeting (SIFMA) was what to do about the fastest-growing
communications phenomenon since the invention of the Internet: the explosion
in social networking.
Whenever compliance and communications come together there is sure to be a
tussle and this meeting was no different. Chairman and CEO Rick Ketchum cited
the current policy as “currently constructed, these sites would not permit
you to easily supervise these communications. For that reason, most firms
prohibit their employe... (more)
By D. Bruce Johnston, President & CEO, DBJ Associates
We are pleased to offer our readers an on-demand link to the popular webinar:
“Social Media: Can Advisors Afford to Miss It?”
To hear the latest thinking from the industry leaders in financial services
social media marketing — Fidelity, American Century, Socialware and
Advisolocity — please click the accompanying thumbnail link.
Hear Jennifer Sussman, Director of Online Marketing for American Century
provide highlights from her firm’s recently completed “Financial
Professionals Social Media Adoption Study.”
Next, benefit from ... (more)