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Marketing Automation & Social Media Strategist

D. Bruce Johnston

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Top Stories by D. Bruce Johnston

Remember, we're human beings and after all isn't that what this social media thing is all about? Isn't it about connecting people to people? Connecting people to you, your product, your service, your solution? And what will happen in the future? It will be about connecting clients to clients where they will discuss you, your product recommendations, your service standards, and results of the solutions you recommended. How will you ever provide this high level of connectivity? Will it come through B2B, P2P, LinkedIn, Twitter, Facebook, some "killer apps" or F2F meetings? Finally the correct answer is ALL OF THE ABOVE - IT'S ALL INTEGRATED! And YOUR's is the FACE of the new emerging integrated approach to customer connectivity. So you're frightened of this new world of connectivity, that's human. You want things to remain the same, that's human. Before you take the ne... (more)

Social Media is Different for Regulated Industry

By D. Bruce Johnston, President & CEO, DBJ Associates We are pleased to offer our readers an on-demand link to the popular webinar: “Social Media: Can Advisors Afford to Miss It?” To hear the latest thinking from the industry leaders in financial services social media marketing — Fidelity, American Century, Socialware and Advisolocity — please click the accompanying thumbnail link. Hear Jennifer Sussman, Director of Online Marketing for American Century provide highlights from her firm’s recently completed “Financial Professionals Social Media Adoption Study.” Next, benefit from ... (more)

To “Friend” Is the Trend: Social Media & Financial Services Today

That is the title of financial services research firm Corporate Insights update to their 2008 study on the topic of social media in financial services. The attached video interviews Alan Maginn, Senior Analyst, Consulting Services and asks him to answer these four questions: How are financial services firms using social media? How are financial services firms handling customer service in regards to social media? How are financial services firms using Twitter? How are financial services firms using Facebook to interact with clients and prospects? While I appreciate Alan’s comment... (more)

What FINRA Doesn’t Want You to Know About Social Media

New Media on Ulitzer Topic A at the recent Securities Industry and Financial Markets Association Annual Meeting (SIFMA) was what to do about the fastest-growing communications phenomenon since the invention of the Internet: the explosion in social networking. Whenever compliance and communications come together there is sure to be a tussle and this meeting was no different. Chairman and CEO Rick Ketchum cited the current policy as “currently constructed, these sites would not permit you to easily supervise these communications. For that reason, most firms prohibit their employe... (more)

DBJ Associates Reveals the Sixth Trend

According to a summary report by Doug Anderson, SVP, Research & Development, The Nielsen Company, growth will be hard to come by in the coming decade and there are "Five Key Trends Other Than Aging" at work which will make growth extremely difficult.  DBJ Associates provides questions wealth advisors may want to ask of themselves in order to benefit from these trends, along with the answer to: "What'd they miss?" Growth is found in less-developed world. By 2030, world population will have grown by around 20%. Only 3.2% of this growth will come from the more developed world. In th... (more)