Top Stories by D. Bruce Johnston
While LinkedIn offers an attractive gateway to the world of social media,
many financial professionals we have been speaking with downplay the
importance of other social media tools like Twitter. That sentiment was
forcefully expressed recently in John Ridley's Visible Man column, which
decries Twitter as a stomach-churning indulgence for navel gazers.
Is John right? Are Twitter and its fellow social media apps best suited for
distracting easily bored, attention deficit fad followers? That thought was
on the minds of many at the Russell Reynolds Distribution Roundtable focused
on Social Media tools as a way to expand distribution for asset & wealth
management firms in New York recently. The other side of the story was
well-represented as well: That every game-changing communications improvement
arrived first as a fad. Those over 20 may remember the early cellular pho... (more)
Social Media on Ulitzer
RIAbiz.com recently discussed the findings of an August 24-25, 2009
Investment News survey conducted on the Twitter habits of the
financial-advisory community. Not surprisingly the survey reveals that "a
mere 14.9% of financial advisers say they communicate with clients or
colleagues through Twitter. Meanwhile, only 44.9% and 43.8% of advisers say
they use LinkedIn and Facebook, respectively, the survey found".
Have RIAbiz.com and Investment News missed the point? It's not about
Twitter, Facebook or LinkedIn! It's about communicating with one's
By D. Bruce Johnston, President and CEO, DBJ Associates
Commerce on the Internet continues to skyrocket.
Chad Levitt, author of the “New Sales Economy Blog,” recently wrote a
post, “Sales Reps, Are You Ready for the Digital Universe?,” based on
information he gleaned from a recently released IDC report on predictions for
the year 2020.
Here are some of the major findings from the IDC report:
Between now and 2020, the amount of digital information created and
replicated in the world will grow to an almost inconceivable 35 trillion
gigabytes as all major forms of media – voice, TV,... (more)
Connecting is the new Closing - Engagement the new Goal!
Many firms have asked us: with the prevalence of dedicated manager research
and due diligence teams at home offices and even dedicated manager research
at the branch level are separate resources beyond relationship management
professionals and wholesalers needed to call on this segment?
The answer may not be additional resources but how the resources are deployed
in the field. As gatekeepers get tied down with researching new managers
and talking to existing ones on their platform, they simply don't have the
time to talk ... (more)
Never have your contacts, contact databases and the ability to email this
audience played such an important role in your overall marketing strategy and
marketing efforts. And, never have buyers/users been so confounded by the
solutions and options available to them.
The source of this confusion may lie in the terms themselves: email marketing
and marketing automation. Although many may think so, these terms are not
synonymous and stand for two distinct approaches. The only thing email
marketing and marketing automation have in common is they are joined together
by "email". Each ... (more)